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Tag Archives: dan ariely
Cake or Fruit: Non-linearity in Decision-Making
Previously I’ve discussed the work of Resnicow and Vaughn (1), who suggest that traditional models of behaviour change fail to embrace the complexity of human behaviour. They call for a new paradigm to conceptualize behaviour change using a complex systems … Continue reading
Posted in Behaviour Change, Complexity
Tagged behaviour change, complexity, dan ariely, decision-making, non-linearity
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